Can an Employer dismiss someone because they have a tattoo?

Body art is becoming more and more popular with all types of people and is not just reserved for people outside of the social norm. According to a study by Pew Research Centre around 23% of Americans have a tattoo with many potential UK employees following suit.

An article in the Daily Mail (9.7.2014) reported that a female business executive working for Salisbury FM was dismissed after 5 month's service because of a tattoo of a butterfly on her foot, which was clearly visible.  Although this particular lady would be unlikely to claim due to her length of service, the publicity that this story has attracted isn't ideal for the Organisation concerned.  

So what can an Employer do to protect themselves?

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